Jon Spoelstra, our esteemed classmate, who had the advantage of sharing many of his Communication Arts classes with your humble scribe, has a book out.  Jon was an NBA executive for many years.  His son Erik is the Head Coach of the Miami Heat.  Jon was such a marketing genius that his services in marketing were once traded for an actual NBA player!!




My book Get Your Ideas Approved launched over the weekend.


So far, so good.  It’s ranked #1 in three categories on Amazon.

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